More than 27,000 business appointments recorded at ITB Asia, MICE Show Asia and Travel Tech Asia 2022

More than 27,000 business appointments recorded at ITB Asia, MICE Show  Asia and Travel Tech Asia 2022 

• ITB Asia cements commitment to Asia Pacific by extending its partnership with  Singapore Tourism Board to continue anchoring ITB Asia in Singapore • Next ITB Asia scheduled for 25 to 27 October 2023 
• Huge exhibitor interest for next year’s show, including Best Western Hotels and  Resorts, Israel Pavilion, Jordan Tourism Board, Meliá Hotels International,  Penang Tourism Board, Sabah Tourism Board, Sarawak Tourism Board, Saudi  Tourism Authority, Singapore Tourism Board, TBO Holidays, Tourism Authority  of Thailand, Tourism Promotions Board Philippines, Trip.com, USA Pavilion, Visit  Finland, Visit Iceland and many more 

Singapore, 21 October 2022 – The 15th edition of ITB Asia, Asia’s Leading Travel  Trade Show’, came to a successful close today with over 27,000 business  appointments and meetings recorded. The success of the first face-to-face ITB Asia since the beginning of the pandemic signals returning confidence that travel industry  professionals have in the recovery of the tourism sector in Singapore and the region. 

“The positive feedback from all attendees showed us how important personal exchange  is after two years of holding a purely digital event. As a leading trade fair for Asia’s travel  industry, ITB Asia once again provided a unique opportunity and platform for the industry  to rebuild, reconnect and give answers to questions about how the MICE industry is  making a huge comeback”, said Martin Ecknig, CEO, Messe Berlin. 

Stellar line up of industry giants headlined ITB Asia Conference sessions 

Under the theme “Go Big & Go Forward: Travel Industry on the Road to Recovery and  Growth”, ITB Asia 2022 also had a large conference line-up including the co-located MICE  Show Asia and Travel Tech Asia. This year’s conference sessions ended with over 3950  minutes of high-powered content over 100+ sessions where over 180 leading industry  heavyweights and innovators in three conference theatres discussed topics critical to the  future of MICE, corporate travel, leisure travel and travel technology. Prominent speakers  included senior representatives from Agoda, Amadeus, Corporate Travel  Management (CTM), Expedia

Group, FCM Travel, IHG Hotels & Resorts (IHG), 

International SOS, George P Johnson, Marriott International, Saudi Tourism  Authority, Travelport and many more. 

“The successful turnout for the three shows indicates a positive return of MICE events  in Asia Pacific as the travel industry gains momentum on the route to recovery”, added  Katrina Leung, Managing Director of Messe Berlin (Singapore), the organiser  of MICE Show Asia, Travel Tech Asia and ITB Asia. 

The Singapore Tourism Board extends strategic partnership with ITB Asia  

Messe Berlin (Singapore), the organiser of the 3-in-1 show, has announced the extension  of its milestone partnership with the Singapore Tourism Board (STB) from 2023 to 2025.

The two parties announced at this year’s ITB Asia that they have signed a Memorandum  of Understanding (MoU) to extend the collaborative partnership for the next three years. 

Mr Keith Tan, Chief Executive, Singapore Tourism Board said, “Messe Berlin’s  commitment to anchor ITB Asia in Singapore for the next three years is testament to  Singapore’s ability to deliver quality MICE events. We are excited that tourism businesses  in Singapore and the region will continue to benefit from the opportunity to forge new  partnerships and exchange knowledge and ideas.”

The next in-person edition of ITB Asia, MICE Show Asia and Travel Tech Asia will take  place from 25 to 27 October 2023 at the Sands Expo and Convention Center, Marina  Bay Sands, Singapore. 

Huge interest is already being expressed for next year’s show including Best Western  Hotels and Resorts, Israel Pavilion, Jordan Tourism Board, Meliá Hotels  International, Penang Tourism Board, Sabah Tourism Board, Sarawak Tourism  Board, Saudi Tourism Authority, Singapore Tourism Board, TBO Holidays,  Tourism Authority of Thailand, Tourism Promotions Board Philippines,  Trip.com, USA Pavilion, Visit Finland, Visit Iceland and many more. 

Super Early Bird Rates for ITB Asia, MICE Show Asia & Travel Tech Asia 2023 

Interested exhibitors may register at itb-asia.com/exhibiting by 31 October 2022 for  Super Early Bird rates.

For more information on ITB Asia, visit www.itb-asia.com

For more information on MICE Show Asia, visit www.miceshowasia.com
For more information on Travel Tech Asia, visit www.traveltechasia.com
For more information on the conference programme, visit https://ift.tt/rdngIAH programme

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