UNWTO’s African Member States will work together to establish a new narrative for tourism across the continent. To better realize tourism’s potential to drive recovery, UNWTO and its Members will also work with the African Union and the private sector to promote the continent to new global audiences through positive, people-centred storytelling and effective branding. […]
The post PROMOTING ‘BRAND AFRICA’ TO REALIZE THE CONTINENT’S TOURISM POTENTIAL appeared first on Travelling News.
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