TripAdvisor: How consumers research and book travel online

Findings from “Path to Purchase” Study Conducted by comScore Suggest Businesses Have Critical Opportunity to Influence Consumers’ Travel Purchasing Decisions on the World’s Largest Travel Site. TripAdvisor announced the results of the “Path to Purchase” study, which provides an in-depth look into how consumers research and book travel online, and the impact TripAdvisor content has […]

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